Prada: aesthetic avant-garde.

Aesthetic avant-garde is the statement of Raf Simons and Miuccia Prada who with the f-w 22/23 reconfirm their essential trait that looks at the iconic codes of the maison, keeping up with the tastes of the new generation. Opening the show is Kaia Gerber in a white tank top and longuette 2.0, a symbol of a trendy Gen Z who wears coats, severe tailoring and layered dresses in the “Prada attitude”. In the casting of supermodels also Mica Argaranaz, Kendal Jenner and the star of Euphoria, Hunter Schafer. And among triple-layered skirts, 3D flowers and plumage, Kim Kardashian, Mahmood and Rita Ora sit in the front row.