Heritage and Moderness

Classic items for plays on fabrics and volumes, giving voice to the need to leave the mark of a new aesthetic made of lightness and sensuality.

A new horizon. With roots sunk in tradition but always with an eye to the future, the paradox of the Prefall collections 2019 reflects the identity of every single Maison, with its intrinsic dualism of reverence and revolution.

The sensual, androgynous aesthetic is clear in the lean outwear and suits made with men’s fabrics with warps illuminated by sequins, while the pants, in weightless materials, slide fluid to create their own exclusive code.

The presence of black is strongly felt in the colour pallet, nuanced in greys and neutral tones “always softened with touches of pink” in shades like poudre, powder pink and nude.

Accessories take on a central role, like the dresses, often set together in surprising combinations of form and dimensions.

An aesthetic made of stylistic and cultural contaminations, of lightness and dynamism, irreverence and sensuality, where the language of the past is the key to interpreting the present. With glam spirit and an urban touch.

Paula Cademartori / Marni / Salvatore Ferragamo / Loewe


Alanui / Philipp Plein /  Blazé Milano


Cover picture: Emilio Pucci / Giorgio Armani / Ermanno Scervino