CHANEL: The image of an era

All images © Daniele Oberrauch /

Viginie Viard pays tribute to photography and its gestures, through the shots of the artistic duo Inez & Vinoodh, who also created the images of this collection, including the five films with Lily-Rose-Depp, Alma Jodorowsky, Jennie, Rebecca Dyan and Quannah Chasinghorse- Potts.

“It is a magical object and a sexy gesture, which evoke many memories.” notes Virginie Viard “I loved the sound of flashes popping at fashion shows in the 1980s, when models paraded on a raised runway. I wanted to relive that emotion “.

And it is also a tribute to the work of Karl Lagerfeld, her mentor and stylist, reworking some of his iconic pieces, including the famous ultra-glamorous bikini.

While on one hand the collection features the Maison classics, such as the two-piece suits with marine stripes, on the other hand Virginie Viard had the opportunity to go further and dare more: from short dresses in pink or mauve tweed, to mesh skirts, from jackets embellished with multicolored crochet to denim suits.

Many prints, where large, colorful butterfly wings on black chiffon stand out, and many bright colors, which abound on the classic ones of the Maison, such as white, black, baby pink and blue.

A seductive version of the Chanel woman, who loves to dare and play, even on accessories, such as the large shopper or the soft bag with a quilted motif, embellished with a large chain.

On the feet,  Mary-Jane with flared heels and buckles reminiscent of pirate boots, giving a touch of romantic mystery.