THE RULE BREAKERS

From May 31 until June 3 THE HOUSE OF LUXURY 
will be partnering with COUTURE to showcase WILD THINGS, an eclectic mix of the most design-driven, rule breaking fine jewellery brands of 2018. Alessa, a brand born from a love story, Anil Arjandas, the originator of The Original, By Stolie, simple, stunning jewellery borne of a socialite’s dissatisfaction, and Ruwaya, a veritable Arabian fairytale of artistic, organic authenticity. All wild, and all beautiful.

 

Alessa – INTRODUCING ALESSA JEWELRY, A PASSIONATE LOVE AFFAIR

Established in 2009, Alessa is the brainchild of Alessandra Robles and Yuvraj Pahuja. Born and raised in Guatemala, Alessandra met Yuvraj, who comes from five generations of an Indian jewellery-producing family, at the GIA, where their shared love of gemology set the wheels in motion for Alessa. With each piece produced in Dubai, the brand takes pride in the emphasis they place on the fabrication process. Translated from paper to art by their creative team, the collection’s essence is the appreciation of nature, diversity and cultural wealth.

alessa.jewelry


Anil Arjandas – ANIL ARJANDAS INTRODUCES BESPOKE BRACELET COLLECTION

Anil Arjandas’ eponymous brand is one which focuses on reinterpreting the world of fine jewellery, creating pieces that have fresh urban style. The lauded Original Bracelet is made-to-order, intended to be worn alongside any timepiece, whilst protecting it from any damage with beads and stoppers. The inner core of the bracelet can be made from silver, gold or rose gold, topped off with trademark brown and black diamonds. What’s most original about the Original is that it’s completely modular. Both ends can be unscrewed, revealing the bare bar of the bracelet, the ‘core’. Such versatility in design provides the opportunity for original combinations, reflecting the wearer’s taste. 

anilarjandas.com


By Stolie – SHINING BRIGHT LIKE A DIAMOND INSIDE THE CREATIVE MIND OF ILONA STOLIE

Latvian socialite Ilona Stolie has become something of a style phenomenon both in her home country and across the world. In struggling to find the perfect, simple design jewellery for everyday wear, she had a brainwave: “I was searching for earrings of flawless quality, ideal size and weight. I also struggled to find elegant chokers and other items that I could really fall in love with. So I decided I should do it myself. I have always loved being creative and I thought this was the ideal solution to my problem.” And that is how By Stolie was born. While ruby is her favoured gemstone, she still indulges in the use of  a girl’s best friend. Yellow gold is her metal of preference due to the soft and warm texture she associates it with.

bystolie.com


Ruwaya – AN ARABIAN FAIRYTALE

Ruwaya is an old Arabic name with two beautiful meanings. The first, ‘to quench a thirst’, alludes to the feeling of finding something truly beautiful encapsulated in a piece of fine jewellery, while the second, ‘storytelling’, speaks to the rich heritage of Arabic lore. Founder Fatima Al Dhaeri has embedded her life in wearable works of art.  In her formative years Fatima worked with her father at his renowned fine jewellery brand Amwaj, where she began her journey creating one-off pieces.  Moving on to study at the Gemological Institute of America, Fatima has now curated a brand that takes the natural beauty of precious stones and transforms them into glittering pieces that capture the imagination of the exotic sights, sounds, smells and traditions of Arabia.  There is nothing quite like the way in which Ruwaya pieces are crafted. Using only the finest 18k gold, many of the pieces consist of sliced diamonds and white pavé diamonds, which are delicately bound together and layered.

ruwayajewellery.com