On the 22nd of September 2020, “Force One Night” private cocktail took place on yachting icon M/Y Lady Moura, in the harbour of Monaco.
It’s been a very special occasion: for the first time in her 30 years’ history, the prestigious boat has been the site of an event not organized by the owner. During all these years in fact, the yacht has always had the reputation to be somehow “inaccessible”: only those invited by the family have had the chance to visit her. Launched in 1990 by Blohm & Voss, Lady Moura was, at the time, the most expensive and innovative yacht in the world. The 104.85-metre yacht comprises of a hefty beam of 19 metres with a total gross tonnage of 6,359 GT, 20 cabins for 17 guests and 72 crews.
But today a new story is going to be written in her diary: she’s now for sale.
That’s why it was time to mark this change with a proper celebration. The prestigious Monegasque agency Force One had the privilege to be the co-host of this historical moment, in close partnership with business related B2C event specialist Investor Media Monaco, organizer of an exceptional three-days event, “Private Rendez-vous”, which included a B2C business lunch at Hermitage Hotel, and a business networking dinner at Club39 Montecarlo.
About one hundred selected guests have participated to the opening night onboard Lady Moura, of course respecting social distancing and current coronavirus regulation.
Luca Marotta – CEO of Force One said:
“A cocktail is not just an occasion to drink champagne and to show our latest outfit. During a cocktail people gather, share thoughts, ideas and experiences; different individuals with different paths exchange their visions.
In these difficult times, life can’t be frozen, and ambitions can’t be thrown away.
Force One and Investor Media Monaco decided to continue to live, to socialize, and to develop business. It is a choice to still “dream big” and to prove that, by respecting all the sanitary measures, it is possible to organize a cocktail and to create memories, business deals and to live even more than before.”
Investor Media Monaco CEO Andrea Dini and Luca Marotta welcomed, among others, Formula 1 driver Valtteri Bottas, as well as the former prime minister of Spain José Maria Aznar, and other VIP coming from Monaco and abroad: London, Madrid and even the United States. This event was so worth it, and once in a lifetime moment, that some guests planned uncomfortable trips in order to make it.
The soirée has been made possible thanks to the amazing support of prestigious yacht broker Camper & Nicholsons International, and the sponsorship of green energy investment platform Assetly Investment Partners. They had the occasion to share their values and to deliver their message to an audience representing exactly their target potential client. Every element played a role in this success: whether is the hosts, the sponsors, the guests, the crew, the food, the music, and the photographs.
But more than everything, the real star of the night has been Lady Moura herself, with her beautiful silhouette, stylish interiors, decks and of course her timeless and elegant vibes.