A REGAL DEBUT IN MONTE-CARLO
Monaco knows how to celebrate excellence. And on the evening of 13 September 2025, beneath the shimmering chandeliers of the Hôtel Hermitage Monte-Carlo’s Salle Belle Époque, a new chapter opened in the world of ultra-luxury spirits : the European debut of Jardins d’Arménie Royal Brandy.
A STATEMENT IN AMBER
From the moment guests arrived, the tone was set : this was no ordinary launch. The setting—sumptuous, vaulted, historically grand—mirrored the brandy’s ambition. In attendance, among the elite one-hundred invite-only guests, was none other than **Prince Albert II of Monaco, His Serene Highness, whose presence conferred both gravitas and magnetism upon the evening.
The brandy itself entered the room with a quiet confidence, amber-toned brilliance catching the light as glasses were shared, eyes turned, and whispers of discovery spread.
CRAFT, HERITAGE AND MODERN VISION
At the heart of this story stands the founder : Armen Pogossian, just 27-years-old and already navigating the intersection of heritage and aspiration. The Pogossian family, through their luxury houses SPS Cigaronne and Newline Brands Global LLC, have long made their mark in refined craftsmanship—but with Jardins d’Arménie they have set their sights higher.
“Jardins d’Arménie is the expression of our history, our art, and our savoir-faire,” Armen declared during the evening. And doing so in Monaco, with the presence of Prince Albert II, was more than symbolic—it was the announcement of a global ambition.
THE MAKING OF ROYAL BRANDY
What makes Jardins d’Arménie distinct ? It begins with the grapes—Voskehat varietals grown across Armenia’s diverse regions. Then comes the impeccable sequence of maturation: first in oak casks for depth and base notes of chocolate and vanilla ; then in apricot-wood casks—an homage to Armenian terroir—for fruit and nutty nuance ; and finally a return to oak for elegant refinement.
But refinement extends beyond the liquid. Each bottle is sealed with a patent-pending hermetic cap to preserve aromatic integrity. Each comes with a set of degustation cups designed to elevate the tasting ritual itself. This is a product that insists on its place among the refined few.
THE GALA UNVEILLING
In the glamorous realm of Monte-Carlo, the evening unfolded with precision and style. Traditional Armenian music drifted in the ballroom, folk dancers weaved cultural threads into the décor, and an art exhibition—organized in collaboration with Galerie Angelina and the Artists’ Union of Armenia—provided a visceral visual counterpart to the brand’s narrative.
Then came the moment of tasting. Guided by renowned sommelier Bruno Scavo, former Head Sommelier of Monte-Carlo Société des Bains de Mer, guests were led through the spirit’s layered aromas and structure. The glow of the room, the murmur of the crowd, the sparkle of crystal glasses—everything conspired to make this introduction unforgettable.
A TOAST TO THE FUTURE
For Armen Pogossian and his team, the Monaco gala marked more than a launch—it was a declaration. Jardins d’Arménie Royal Brandy enters Europe not merely as a new label, but as a new category: Royal Brandy. It stands at the intersection of tradition and innovation, of Armenia’s rich past and the global refinement of today.
And in Monaco—under the patronage of Prince Albert II—that message was heard loud and clear.
