The Italian Flair is a new events format that Visionnaire has been organising with its partners in Europe, Asia and America since October 2018 to promote Made in Italy culture and consolidate brand recognition at all latitudes.

An important occasion and space for presenting the history and development of the brand to customers, architects, interior designers and sector professionals, as well as a moment to simply breathe in “The Italian flair” thanks to the live music of singer/songwriter Roberta Giallo and a selection of the best Italian food and wines.


On the 19th of March 2019 The Italian Flair landed in Monte Carlo, in collaboration with the Gaudio Group and thanks to the patronage of the Italian Embassy.

The Monte Carlo showroom, inaugurated on the 8th of February 2018, is a space of 140 square metres in the heart of the  Carrè d’Or district at the Victoria Palace, 13 Boulevard Princess Charlotte. “The property market in Monte Carlo is currently undergoing exponential growth toward the high end – comments Andrea Gentilini, Visionnaire’s CEO – We have a historic presence on the Côte d’Azur, but with this new store we are consolidating the position of Visionnaire as the reference brand for both our customers and the community of architects. For Visionnaire, luxury is synonymous with exclusivity – says Gentilini. – It isn’t an abstract concept, but something made of sensations and spaces with the ambition of being unique, unrepeatable. Our work is to create visions and dreams that start out from the detail, through tailor-made bespoke luxury design, only possible to realise in Italy with master craftsmen who work in the territory, in different districts, to create sophisticated products that veil their immense complexity.”

In 2019 this leading company in the luxury design sector, under the guidance of CEO Andrea Gentilini since 2016, subsidiary of Ergon Capital and held by Alto Partners and the Cavalli family, celebrates its 15th anniversary, strong in the history of its parent IPE, which this year celebrates its own 60 years of activity. For Visionnaire, single-brand stores are the expression of a “true luxury” philosophy that best expresses its DNA in 100% dedicated, exclusive spaces. Visionnaire now boasts 30 single-brand stores and a distribution that touches on 55 countries world-wide.

images: © WSM/Colman